Velocix. Revolutionizing Digital Delivery.

24 Hour On-line Lifestyle Magazine CHIC.TV selects CacheLogic to deliver its streamed video services

Viewers now enjoy vivid, high quality video at CHIC.TV and via Facebook

Cambridge, UK - January 29, 2008

CacheLogic, provider of the world's leading Digital Asset Delivery Network, today announced that it is delivering high quality Internet video streaming services to premier lifestyle media and technology provider CHIC.TV (www.chic.tv).

CacheLogic's flagship Velocix Video delivery service is used to provide on-demand access to CHIC.TV's video lifestyle magazine, offering fashion, dining and cookery advice and information to its viewers around the globe. In a move to extend its audience reach, CHIC.TV also recently launched its service on social networking platform Facebook www.facebook.com, offering the same high quality streamed video services, all delivered by Velocix.

Additionally CHIC.TV is using the Velocix Network for its "Your Brand" TV service. This service provides an enabling platform that can be used by other commercial brands to rapidly create and launch their own on-line video presence.

"We chose Velocix because it offered the most reliable, scalable solution for our needs, allowing us to stream CHIC.TV's lifestyle media across any platform, anywhere, anytime," said Rami Rinot, CEO, CHIC.TV. "Velocix Video services provide us with flexibility and control, allowing us to balance our delivery needs with our budget. Using the Velocix Class of Service delivery options, we have been able to set delivery speeds just ahead of the video encoding rate, dramatically reducing our delivery costs. This has allowed us to stretch our budget further and open up a broader range of services than we had originally planned. We are looking forward to providing even more sophisticated on-line and interactive programming solutions in the near future using Velocix".

"For online content providers, scalability issues can make or break the company," said Phill Robinson, CEO, CacheLogic. "We are proud to offer the most flexible and scalable solution on the market, helping our customers successfully grow their business with new services and manage peaks in user demand. We're looking forward to working with CHIC.TV as they continue to build their service offerings and deploy new and exciting offering for their viewers and customers globally."

CacheLogic's Velocix network is designed to enable content owners, movie studios, and broadcasters to deliver video and other large digital assets, such as software and games over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.

About CHIC.TV

Established in early 2006 and based in New York City, CHIC.TV is a Video 2.0 media and technology company producing and delivering 24-hour lifestyle content including fashion, dining, cooking, and all that is CHIC. Using its CHIC.TV Video Platform and an array of mediums including www.chic.tv, www.models24.tv, Joost, Internet syndication, CHIC.TV brings lifestyle media to viewers in particular young women in the US and around the world. The company's flagship plan "Your Brand" TV is a package of production and technological solutions to create a complete Internet TV experience, allowing commercial brands to leverage the Video 2.0 revolution of media democratization enhancing brand to consumer communication. For more information go to www.chic.tv